Tire and Rubber Association of Canada Proud Recipient of CSAE 2021 Award of Distinction
TRAC’s annual study assesses public perception and the market for winter tires in Canada. The 2021 Canadian Consumer Winter Tire Study found that 76 per cent of Canadian motorists now use winter tires. Outside Quebec, where winter tires are mandated by law, winter tire usage stands at 69 per cent, up from 65 per cent in 2020.
Stopping and traction are all that matters when it comes to safe winter driving. Dedicated winter tires are manufactured with more flexible rubber compounds for superior traction even at extremely cold temperatures.
As soon as the temperature consistently dips below 7°C drivers should change over to winter tires to benefit from the increased traction, braking and handling in all winter conditions, including snowy, icy, and cold and dry pavement.
Be Tire Smart is the Association’s initiative that educates drivers about the importance of proper tire care and helps them choose the best tires for their unique driving needs.