2021 Canadian Consumer Winter Tire Study

TRAC’s annual study assesses public perception and the market for winter tires in Canada. The 2021 Canadian Consumer Winter Tire Study found that 76 per cent of Canadian motorists now use winter tires. Outside Quebec, where winter tires are mandated by law, winter tire usage stands at 69 per cent, up from 65 per cent in 2020.

Winter Tire Advantage

Stopping and traction are all that matters when it comes to safe winter driving. Dedicated winter tires are manufactured with more flexible rubber compounds for superior traction even at extremely cold temperatures.

When to Install Winter Tires

As soon as the temperature consistently dips below 7°C drivers should change over to winter tires to benefit from the increased traction, braking and handling in all winter conditions, including snowy, icy, and cold and dry pavement.

“The Tire and Rubber Association of Canada is the voice of the Canadian tire and rubber industry focused on regulation, technology, safety, sustainability, and market data.”

For over 100 years, the Association has proudly served the tire and rubber industry in Canada. On behalf of its members, who are tire producers, rubber processors and their suppliers, the Association helps shape public policy that supports innovation, safety, and sustainability including end-of-life tire management.

For Consumers

Be Tire Smart is the Association’s initiative that educates drivers about the importance of proper tire care and helps them choose the best tires for their unique driving needs.

Be Tire Smart

Learn how to choose, use and care for tires.

Fuel  Efficient Tires

Learn about the fuel saving benefits of low rolling resistance tires.

The Association represents the Canadian tire and rubber industry and advocates on matters of innovation, sustainability and safety with the industry stakeholders.


The Association’s monthly market data provides members with the exclusive knowledge and key market insights they need when making key business decisions.


The Association is the industry go-to resource on issues in sustainability and end-of-life tire management in Canada.


Tire and Rubber Association of Canada

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