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Be Tire Smart

Learn how to choose, use and care for your tires.

Fuel Efficient Tires

Do you know about the fuel saving benefits of low rolling resistance tires?

“The Tire and Rubber Association of Canada is the voice of the Canadian tire and rubber industry focused on regulation, technology, safety, sustainability, and market data.”

For over 100 years, the Association has proudly served the tire and rubber industry in Canada. On behalf of its members, who are tire producers, rubber processors and their suppliers, the Association helps shape public policy that supports innovation, safety, and sustainability including end-of-life tire management.

For Consumers

Be Tire Smart is the Association’s initiative that educates drivers about the importance of proper tire care and helps them choose the best tires for their unique driving needs.

Be Tire Smart

Learn how to choose, use and care for tires.

Fuel Efficient Tires

Learn about the fuel saving benefits of low rolling resistance tires.

The Association represents the Canadian tire and rubber industry and advocates on matters of innovation, sustainability and safety with the industry stakeholders.

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The Association’s monthly market data provides members with the exclusive knowledge and key market insights they need when making key business decisions.

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The Association is the industry go-to resource on issues in sustainability and end-of-life tire management in Canada.

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Tire and Rubber Association of Canada

5409 Eglinton Ave W, Suite 208
Etobicoke, ON M9C 5K6