TRAC Launches New Member Spotlight Series

Toronto, ON, August 6, 2026—The Tire and Rubber Association of Canada (TRAC; https://tracanada.ca/) is pleased to announce the launch of its new Member Spotlight Series, a monthly feature highlighting the organizations and industry leaders that make up Canada’s dynamic tire and rubber sector.

The Member Spotlight Series provides an in-depth look at TRAC member organizations, highlighting their businesses, innovations, sustainability initiatives, industry perspectives, leadership philosophies, and the people behind their success. The initiative is designed to strengthen connections among members while showcasing the industry’s contributions to Canada’s economy, innovation, and environmental progress.

The inaugural spotlight features Pirelli and offers an inside look at the company’s leadership, innovation, and contributions to the Canadian industry.

“One of TRAC’s greatest strengths is the expertise and leadership found across our membership,” said Carol Hochu, President and CEO of TRAC. “The Member Spotlight Series celebrates the companies and people shaping our industry while helping share the stories of innovation, advanced manufacturing, sustainability, and collaboration that define Canada’s tire and rubber sector.”

Each Member Spotlight will be published monthly across TRAC’s communications channels, including its website, e-newsletter, and social media platforms. Every profile will offer a deeper understanding of a member organization through a look at their products, strategic priorities, recent milestones, innovation, sustainability initiatives, and more.

By sharing these stories, TRAC aims to foster stronger relationships across its membership while showcasing the expertise, innovation, and leadership that continue to move the industry forward. The series supports the association’s commitment to knowledge sharing and collaboration, while providing members with an opportunity to share best practices, highlight achievements, and raise awareness of the expertise that exists across Canada’s tire and rubber industry.

About the Tire and Rubber Association of Canada

The Tire and Rubber Association of Canada is the national trade association representing tire makers, rubber products manufacturers, and importers as well as rubber recyclers and suppliers of goods and services related to the industry. TRAC helps shape public policy that supports tire and rubber industry innovation, performance, safety, and sustainability including end-of-life tire management.

Contact:

Tire and Rubber Association of Canada

[email protected]; Tel: 437-880-8420