News from the Tire and Rubber Association of Canada

Featured Articles

Member Spotlight: Emterra Group

Emmie Leung on Entrepreneurship, Circularity, and the Future of Tire Recycling The tire and rubber industry is changing fast, and few people have seen that change from as many angles as Emmie…

Aug 13

TRAC and UT-PRON Launch Knowledge-Sharing Partnership to Advance Sustainable End-of-Life Tire Management and Recycling in Nigeria

Toronto, ON, August 13, 2026—The Tire and Rubber Association of Canada and Used Tyres and Producer Responsibility Organization of Nigeria (UT-PRON) signed a Memorandum of Collaboration (MoC)…

Aug 6

TRAC Launches New Member Spotlight Series

Toronto, ON, August 6, 2026—The Tire and Rubber Association of Canada (TRAC; https://tracanada.ca/) is pleased to announce the launch of its new Member Spotlight Series, a monthly feature…

Aug 6

Member Spotlight: Pirelli

Ernest Bedia on Pirelli’s Vision for Green Innovation and Connected Mobility With an onslaught of new technology possibilities, the tire industry has moved far beyond the days of tires…

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Tire and Rubber Association of Canada

5409 Eglinton Ave W, Suite 208
Etobicoke, ON M9C 5K6

Tel: (437) 880-8420
Email: [email protected]

Featured Articles

Member Spotlight: Emterra Group

TRAC and UT-PRON Launch Knowledge-Sharing Partnership to Advance Sustainable End-of-Life Tire Management and Recycling in Nigeria

TRAC Launches New Member Spotlight Series

Member Spotlight: Pirelli

Recent Articles

Member Spotlight: Emterra Group

TRAC and UT-PRON Launch Knowledge-Sharing Partnership to Advance Sustainable End-of-Life Tire Management and Recycling in Nigeria

TRAC Launches New Member Spotlight Series

Member Spotlight: Pirelli

Tire and Rubber Association of Canada Announces 2026 Industry Leadership Awards Winners

Tire and Rubber Association of Canada Announces 2026–2027 Board of Directors

High Fuel Prices Steer Summer Driving Plans as Cross-Border Travel Takes a Back Seat: Survey

Tire and Rubber Association of Canada Opens Nominations for 2026 Industry Leadership Awards

Majority of Canada’s Drivers Prioritize Safety Amid Harsher Winters Despite Rising Cost of Living: Survey

TRAC Announces the Program and Speakers for the 2025 Rubber Recycling Symposium

2025 Rubber Recycling Symposium Now Offers an Optional Facility Tour

TRAC Releases Topics and Speakers for 2025 Rubber Recycling Symposium: Registration Now Open

Get Updates On The Road

Featured Articles

Member Spotlight: Emterra Group

TRAC and UT-PRON Launch Knowledge-Sharing Partnership to Advance Sustainable End-of-Life Tire Management and Recycling in Nigeria

TRAC Launches New Member Spotlight Series

Member Spotlight: Pirelli

Recent Articles

Member Spotlight: Emterra Group

TRAC and UT-PRON Launch Knowledge-Sharing Partnership to Advance Sustainable End-of-Life Tire Management and Recycling in Nigeria

TRAC Launches New Member Spotlight Series

Member Spotlight: Pirelli

Tire and Rubber Association of Canada Announces 2026 Industry Leadership Awards Winners

Tire and Rubber Association of Canada Announces 2026–2027 Board of Directors

High Fuel Prices Steer Summer Driving Plans as Cross-Border Travel Takes a Back Seat: Survey

Tire and Rubber Association of Canada Opens Nominations for 2026 Industry Leadership Awards

Majority of Canada’s Drivers Prioritize Safety Amid Harsher Winters Despite Rising Cost of Living: Survey

TRAC Announces the Program and Speakers for the 2025 Rubber Recycling Symposium

2025 Rubber Recycling Symposium Now Offers an Optional Facility Tour

TRAC Releases Topics and Speakers for 2025 Rubber Recycling Symposium: Registration Now Open

Get Updates On The Road

TRAC Newsletter