Be Tire Smart is the Association’s initiative that educates Canadians on how to choose and care for tires, keep roads safe, increase fuel economy and help protect the environment.

Be Tire Smart

Learn how to choose, use and care for your tires.

Fuel Efficient Tires

Do you know about the fuel saving benefits of low rolling resistance tires?

Tire Registration


Registering your tires is important in ensuring that your vehicle stays safe on the road.

Winter Tires


For the best and safest winter driving experience, drivers should choose dedicated winter tires.

Winter Tire Cost Calculator

Compare tire options for winter driving and find out the real cost of owning dedicated winter tires.

2020 Winter Tire Report

Our Winter Tire Report assesses public perception and the market for winter tires in Canada.  

Tire and Rubber Association of Canada

A19–260 Holiday Inn Drive
Cambridge, ON N3C 4E8