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Consumer Surveys

2020 Winter Tire Survey

The Association’s 2020 Winter Tire Survey shows that 81 per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from being involved in a potentially hazardous driving situation such as loss of control or a collision. The Study also found that 72 per cent of Canadian motorists now use winter tires; and examined how COVID-19 influenced driving habits, and it is no surprise that 65 per cent of motorists surveyed reported driving significantly less because of the pandemic.

2019 Winter Tire Survey

The Association’s 2019 Canadian Consumer Winter Tire Study shows that 80% of winter tire owners believe driving a vehicle equipped with winter tires has saved them from being involved in a potentially hazardous driving situation such as loss of control or a collision. The Study also found that 75% of Canadian motorists now use winter tires.

2018 Winter Tire Survey

A big majority of winter tire owners believe that driving a vehicle equipped with winter tires has saved them from being involved in a potentially hazardous driving situation; and 80% of winter tire owners believe driving a vehicle equipped with winter tires has saved them from being involved in a potentially hazardous driving situation such as loss of control or a collision.

2018 Tire Inflation and Maintenance Study

Canadian drivers have glaring gaps in their knowledge about how to maintain proper tire inflation, according to a new tire maintenance attitudinal survey conducted by Leger on behalf of the Tire and Rubber Association of Canada.

2017 Winter Tire Survey

Winter tire shipments across Canada have grown at an annualized rate of 4% over the past five years making winters the fastest growing tire category. The growth of this category is due to efforts by tire makers, retailers and the government to educate drivers about the superior traction and shorter stopping distances provided by winter tires. Government incentives to make winter tires more affordable have also had a positive impact.

2017 Low Rolling Resistance Tire Survey

According to a new Leger national survey of drivers responsible for the maintenance of their vehicles, 87% of Canadian motorists feel drivers have a moral obligation to protect the environment by ensuring their vehicles are as fuel efficient as possible.