Be Tire Smart

Be Tire Smart is Canada’s resource for tire care and shopping tips that help drivers stay safe, maximize the life of their tires, improve fuel economy, and protect the environment.

Inflation, High Fuel and Living Costs Put the Brakes on Summer Road Trips

Drivers can lower their fuel bills by checking tire inflation monthly. Proper tire inflation and…

Oct. 1 Winter Tire Law Reminds Drivers to Shift into Winter

Crashes double during winter months as road and weather conditions can change quickly.…

Soaring Gas Prices Stall Summer Road Trips

Drivers can ease their pain at the pumps by checking tire inflation monthly and modifying their…

Seven-in-ten drivers outside Quebec now use winter tires: Survey

37 per cent of drivers say COVID will continue to restrict their winter driving, while a quarter…

Vehicles equipped with winter tires in fewer crashes: Manitoba Public Insurance study confirm

Vehicles equipped with winter tires are in fewer crashes than vehicles without winter tires,…

Quebec drivers set the standard for winter driving in Canada

Montreal, November 9, 2020 – Eighty-eight per cent of Quebec drivers believe their winter tires…

65 per cent of drivers outside Quebec use Winter Tires: Survey

Nearly two-thirds of Canadian motorists significantly reduced their driving due to COVID-19 fears…

Choose the Right Tires and Make Them Last

We have created two new videos that will give a handful of simple tips that can help ensure…

Our New Video Series Will Teach You About All Things Tire

We are launching a new video series that will continue to educate Canadian drivers about all things…

Welcome to Be Tire Smart’s Winter Tire Cost Calculator

According to our 2019 Canadian Consumer Winter Tire Study, 17 per cent of drivers who do not use…

Winter tires help prevent hazardous road situation: 80 per cent of winter tire owners say

Eighty per cent of winter tire owners believe driving a vehicle equipped with winter tires has…

Save at the pump, measure tire inflation monthly

Cambridge, May 13, 2019 – Surging gas prices have made fuel efficiency a higher priority for…

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Tire and Rubber Association of Canada

A19–260 Holiday Inn Drive
Cambridge, ON N3C 4E8

Tel: (519) 249-0366
Email: [email protected]