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The Winter Tire Inventory Gamble

How can tire dealers prepare for a winter they can’t predict?

In this episode of The Modern Tire Dealer Show, David Poling, vice president of R&D and technical for Giti Tire (USA) Ltd., joins MTD Managing Editor Sara Welch to discuss how advancements in all-weather tire technology are changing the winter tire market and complicating dealers’ inventory decisions.

Poling explains why dealers must rethink their product mix as tire categories increasingly overlap, how to match customers with the right tires for their driving conditions and why domestic manufacturing could help reduce the risks associated with seasonal inventory planning.

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