Carol Hochu: Safety, Innovation, Sustainability

In looking back on 2025 these were key influencing factors for the tire industry.

The start of a new year offers a welcome opportunity to reflect on the milestones and challenges of the year that just passed.

When it comes to tire safety and performance, winter tire adoption continued its upward trend in 2025, with 80% of Canadian drivers now using winter tires, a 12-point increase over the last decade. This growth reflects the combined impact of regulation, incentives, and education campaigns and the Tire and Rubber Association of Canada (TRAC) continues to contribute to these efforts. …

Source: Autosphere