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Hoosier Racing Tire proudly announced its class of 2025 Hoosier Heroes at a formal press conference during the Performance Racing Industry (PRI) Show in Indianapolis, Indiana on Thursday, December 12.
The Hoosier Hero program was developed in 2022 to annually honor and recognize those who embody Hoosier’s mission of fueling passion, pride and success both on and off the track. Any racer can be nominated for a chance to be featured in the program. Late this summer, fans were invited to submit nominations for the 2025 Hoosier Hero class, resulting in over 400 initial entries. An internal review process narrowed the field to 25 finalists, which were then put to both a public fan vote as well as a media/industry vote. With over 13,000 fan votes cast combined with the media/industry vote, the Hoosier Hero class of 2025 was selected.
Introducing the 2025 Hoosier Heroes:
“We’re thrilled to unveil the Hoosier Hero class of 2025,” said Joerg Burfien, President and CEO of Hoosier Racing Tire. “Getting to know these racers and witnessing their passion, grit, and determination both on and off the track has been truly inspiring. The excitement around the fan vote added another layer of energy, making the process even more special for us. The Hoosier Hero program is really gaining recognition, and we’re proud to celebrate individuals who drive our sport forward.”
While honoring active racers, Hoosier also recognizes a Hoosier Hero Legend in addition to the annual 12-member class. Awarded annually in conjunction with the Hero program, the Legend honors a member of the racing community who has left an incredible mark in motorsports.
Following an overwhelming public response, Scott Bloomquist was selected as the 2025 Hoosier Hero Legend. Bloomquist’s impact on the sport was undeniable. He inspired countless racers with his innovative spirit and commitment to pushing the boundaries of performance. Scott’s daughter, Ariel Bloomquist, was on hand to accept the award on behalf of her father.
“Scott Bloomquist was a legendary name in the world of not only dirt racing, but motorsports in general,” said Nic Moncher, Head of Marketing, Hoosier Racing Tire. “He was at the forefront for dirt late model racing’s growth and success over the years, as well as played an integral part in helping develop and test Hoosier’s dirt tire lineup. It’s been a privilege to have had Ariel (Bloomquist) here with us this week to honor her father and I look forward to showcasing his legacy for years to come as the 2025 Hoosier Hero Legend.”
The Hoosier Heroes will air on MAVTV GO as a 12-part series with each episode highlighting a different member of the 2025 class. MAVTV GO is a direct-to-consumer streaming app available on IOS, Android connected devices, Roku, Amazon Fire TV and online at MAVTVGO.com.
“We’re proud to partner with Hoosier Racing Tire to bring the Hoosier Heroes series to life,” said MAVTV President CJ Olivares. “These racers, from rising stars to legends like Scott Bloomquist, represent the heart and soul of motorsports. By sharing their stories, we celebrate not just their achievements, but also the passion and perseverance that fuel the sport. This series is a perfect fit for MAVTV, and we’re excited to share it with motorsports fans everywhere.”
The Hoosier Hero class of 2025 will be sharing their stories throughout the week at the PRI Show on stage in the Hoosier Booth (Yellow Hall, Booth 3439) with longtime motorsports broadcast member Jim Tretow leading the conversations.
Follow Hoosier on social media @hoosiertire on Instagram, X, YouTube, Facebook, and LinkedIn to learn more about the Hero program and help celebrate the newly minted class throughout the year.
Source: Hoosier Tire
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