OK Tire and Groupe Touchette Announce Strategic Distribution Agreement

In a move that strengthens Canada’s automotive landscape, two proudly Canadian companies, OK Tire Stores Inc. and Groupe Touchette Inc., have announced a strategic partnership that will enhance their business offerings and customer service, boost distribution capabilities, and reinforce their presence and commitment in communities across the country.

With longstanding roots servicing customers across Canada and a shared legacy of excellence in the automotive and distribution sectors, this collaboration brings together the strengths of two industry leaders. OK Tire is recognized as Canada’s largest independent network of tire and auto service retailers, while Groupe Touchette stands as the country’s largest Canadian-owned tire distributor.

Effective June 9, 2025, consumers across Canada can expect to see immediate benefits from this partnership, including improved product availability, faster delivery times, and continued support from trusted, locally based experts. The partnership offers the best of both companies, building on the trusted local service customers have come to expect. It also reaffirms both companies’ commitment to local service by uniting their expertise and resources to deliver even greater value to communities nationwide.

“As two homegrown Canadian companies committed to serving local communities, this partnership reflects our shared dedication to quality, reliability, and innovation,” says Shayne Casey, Chairman of the Board of Directors and interim CEO & President of OK Tire Stores Inc. “We are proud to partner with Groupe Touchette—a brand that understands this is about more than just business. It’s about delivering the level of service Canadians deserve, no matter where they are. We believe true innovation comes from working with like-minded partners who understand that we offer more than just tires—we offer solutions.”

While both companies will continue to operate as independent entities under this distribution agreement, each will leverage the strengths of the other’s expanding network. Building upon Groupe Touchette’s industry-leading logistics and national network of more than 40 distribution centres, the company will now serve as the official distributor for OK Tire—enhancing delivery speed and efficiency, while offering an unmatched depth of inventory and a wide assortment of leading tire brands. OK Tire will benefit from Groupe Touchette’s top tier service, access to established network relationships and on-the-ground service excellence from coast to coast, reinforcing the brand’s commitment to local service excellence.

“We see this partnership as a natural evolution in our mission to deliver exceptional value to customers across Canada,” says Paul Hyshka, Associate Vice-President Sales, Independent and Commercial at Groupe Touchette. “By combining our distribution expertise with OK Tire’s retail strength, we’re reinforcing what matters most—reliable access to quality products, timely service, and strong support for local businesses. Together, we are creating a more agile, responsive supply chain that puts the customer first.”

Groupe Touchette strives to build meaningful partnerships, recognizing that their role is to support their clients in achieving their goals. With a strong focus on sustainability, Groupe Touchette’s values align perfectly with OK Tire’s commitment to excellence through teamwork, respect, and accountability. OK Tire has a deep-rooted history as a tire and auto service retailer, being a part of the Canadian landscape since 1953 and now driving more than 325 independently owned and operated locations across the country. The retailer is heavily invested in the growth and well-being of each franchise location, ensuring strong ties to the local communities they serve.

Source: OK Tire