Pirelli Design Is a Win-Win for Affluent Customers, Parent Company

Pirelli’s booming tire business is evolving with the newest generation of performance vehicles, from Formula 1 race cars to enthusiast sports cars to the Mercedes-AMG GLE that sits in the carpool line.

Its Pirelli Design arm is evolving as well, pushing the boundaries of the possible where art, recreation and beauty intersect.

“The core business at Pirelli, which is tires since more than 150 years, [is] very focused on premium and prestige segments and 100 percent of consumer tires, [from] cars to wheels, [of] bikes and cycling,” Marco Maria Tronchetti, senior vice president of Pirelli Design and assets conversion at Pirelli, told Newsweek. …

Source: Newsweek