Touchette and Pneus Bélisle Join Forces Through a Majority Investment

Touchette Retail & Commercial, a business unit of Groupe Touchette, the largest Canadian-owned tire distributor, is delighted to announce a new strategic partnership with Pneus Bélisle, a leader in passenger, commercial, civil engineering, industrial, and agricultural tires in Quebec.

This alliance represents an opportunity to share a common vision focused on growth and long-term success. By joining forces, Touchette Retail & Commercial and Pneus Bélisle create a stronger entity positioned to thrive in a constantly evolving Canadian market.

With an ambitious and strategic vision, Touchette Retail & Commercial has maintained structured growth, which has intensified recently. The partnership with Pneus Bélisle broadens its horizons by partnering with a renowned Quebec-based company with a strong operational model, a well-established expertise in Quebec, a unique entrepreneurial structure, and an alliance with Michelin.

“We are very pleased to collaborate with Pneus Bélisle, a renowned Quebec company. This is a great opportunity to optimize processes through Pneus Bélisle’s commercial expertise and entrepreneurial business model,” emphasized Mikaël Desmarais, Vice President of Retail at Groupe Touchette. “This majority investment strengthens our national presence and offers new opportunities for synergies and growth. We are confident that this partnership reinforces our market leadership and will enable us to continue providing our customers with innovative and high-quality solutions,” he added.

“I am delighted to work hand in hand with the teams at Touchette Retail & Commercial and to continue fostering the growth of our family business,” added Mr. Bélisle, the current president of the company. Mr. Bélisle’s continued role as a strategic advisor underscores the commitment to establishing a robust national service network ready to support the evolving commercial fleet market of tomorrow. Pneus Bélisle will continue its current operations through its dozen branches, four distribution centers, and its state-of-the-art Michelin franchise retreading plant. …

Source: Groupe Touchette