Transition From Physical To Virtual Testing: Navigating The Next Frontier

Tyre testing is an ongoing process critical to ensuring the quality, reliability and performance of tyres throughout their lifecycle – from design to end of life. As tyres are developed to meet ever-evolving customer and consumer needs, traditional validation methods are no longer sufficient. To stay competitive, there’s a growing need to predict tyre performance at the earliest stages of development, before physical testing begins. By leveraging advanced analytics and simulations, manufacturers can identify performance patterns, minimise risks and accelerate the development process.

The key to this shift is data and cutting-edge virtual software. With vast amounts of information now available – from sensors, testing, test tracks and consumer feedback – analytics and machine learning offer powerful tools for making data-driven predictions and optimising performance. This ability to forecast and validate tyre performance early not only speeds up time-to-market but also reduces errors, ensuring first-time-right products.

However, technology alone isn’t enough. To fully capitalise on these advances, investment in human capital is essential. Empowering teams with the skills to harness emerging technologies and encouraging a culture of continuous learning is vital for driving innovation and maintaining a competitive edge. …

Source: Tyre Trends