Vittoria launches bike tire subscription service

Italian bicycle tire giant Vittoria Group is launching its first B2B tire service, called “Vittoria2Go.” The service allows customers to purchase bicycle tires on a subscription basis and pay monthly. With this unique offering, the Italians are targeting the growing bicycle leasing and rental market. The first customer is Pon offshoot and bike subscription pioneer Swapfiets.

Source: Outdoor Industry Compass