The Tire and Rubber Association of Canada (TRAC) Announces the Addition of BKT Tires Canada as Its Newest Member

Toronto, ON, January 9, 2025 – The Tire and Rubber Association of Canada (TRAC; https://tracanada.ca/) announces the addition of BKT Tires Canada Inc., as its newest member joining a leading group of 26 manufacturers, importers, and recyclers shaping the future of the tire industry in Canada. BKT Tires (Balkrishna Industries Ltd.; www.bkt-tires.com) offers a full range of off-highway tires specially designed for equipment in the OTR, Agricultural, and Industrial sectors.

“We are absolutely delighted to welcome BKT Tires into the TRAC family,” said Carol Hochu, President & CEO of the Tire and Rubber Association of Canada. “Their reputation for product excellence in the Off-The-Road tire segment will bring valuable insights and expertise that will undoubtedly enrich our industry’s collective efforts to drive innovation and sustainability across the tire and rubber industry in Canada. BKT is an important player in the Canadian market and its addition to our ranks will benefit all members and stakeholders. Their membership is a testament to our commitment to foster community of tire industry leaders dedicated to advancements in technology, sustainability, and best practices.”

Keshav Das, Vice President of BKT Tires Canada Inc., echoed this enthusiasm: “TRAC membership underscores our commitment to advancing the tire industry through advocacy, cutting-edge innovation, and driving a more sustainable future. We’re excited to work closely with TRAC, push the boundaries of excellence, and contribute our expertise to a brighter, greener future for Canada’s tire sector.”

As TRAC continues to champion key industry initiatives, from advocacy to insights through industry data, the addition of BKT Tires Canada reinforces the association’s role as a leader in shaping the future of the Canadian tire industry. Together, TRAC membership continues to drive forward industry progress in innovation, and environmental stewardship in Canada.

About BKT Tires

Balkrishna Industries Ltd. (BKT), www.bkt-tires.com, is an India-based tire manufacturer and BKT Tires Canada Inc. is a wholly owned subsidiary. BKT offers a full range of Off-Highway Tires specially designed for equipment in the Mining, Construction, Agricultural, and Industrial segments. BKT’s innovative industry solutions include more than 2,400 products sold in over 130 countries, as well as high-tech mine productivity solutions such as SPOTech and industry leading Sustainability Technologies.

About TRAC

The Tire and Rubber Association of Canada (https://tracanada.ca/) is the national trade association representing tire makers, rubber products manufacturers and importers as well as rubber recyclers and suppliers of goods and services related to the industry. TRAC helps shape public policy that supports tire and rubber industry innovation, performance, safety, and sustainability including end-of-life tire management.

SOURCE: Tire and Rubber Association of Canada (TRAC).  www.tracanada.ca; [email protected]