ATD, Tirescanner.com Partner to Create New Tirebuyer.com

There’s a new Tirebuyer.com and it’s “an equity partnership between American Tire Distributors Inc. (ATD) and Tirescanner.com,” says Michael Welch, the new entity’s president and CEO.

“What was Tirebuyer.com before, as a brand and entity, was effectively a division of ATD,” Welch recently told MTD. “It’s now an independent business.

“We’ve merged the assets of the two businesses into a new entity” that Welch says will combine the strengths and capabilities of both Tirescanner.com, the company he founded in 2018, and Tirebuyer.com’s existing platform.

Source: Modern Tire Dealer