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Oct 18

Bridgestone Launches Premium Highway Touring Tire

NASHVILLE, Tenn., Oct. 12, 2021 /PRNewswire/ — Bridgestone Americas (Bridgestone) today announced the launch of the all-new Bridgestone Alenza AS Ultra tire. Delivering an exceptional balance of wet, winter and wear performance, the Bridgestone Alenza AS Ultra tire is the company’s most premium highway touring option for drivers looking for a luxury driving experience and year-round control from their SUV, CUV or truck.

“The Bridgestone Alenza AS Ultra tire leverages our latest innovations throughout its design and engineering to deliver premium highway touring performance for drivers looking to get the most out of their SUV, CUV or truck,” said Mirella Cielo, president, consumer replacement tire sales and marketing, Bridgestone Americas. “We are proud to say the Bridgestone Alenza AS Ultra tire sets the standard for premium highway touring tires and offers long-lasting performance drivers can trust to carry them season after season.”

The Bridgestone Alenza AS Ultra tire is backed by an 80,000-mile limited warranty – the longest offered within the Bridgestone tire portfolio and the SUV, CUV and truck tire market – giving drivers more premium performance and life from their tires.Featuring a next-generation, high-silica tread compound that contributes to improved wet and winter performance, the Bridgestone Alenza AS Ultra is engineered for controlled handling year-round. The proprietary tread design also includes snow vices for additional grip on snowy roads and Bridgestone QuietTrack™ technology, small strategically placed serrations that break up tread pattern noise, for a quiet and comfortable ride.

As the first product in the all-new Bridgestone Alenza line focused on replacement luxury highway touring tires, the Alenza AS Ultra tire builds on the success of the Bridgestone Dueler H/L Alenza Plus, offering a 13% improved acceleration in wet conditions, 14% improved braking on dry roads, and 10% improved braking in snow.2 The new tire also boasts a category-leading 7% advantage in acceleration on dry roads.3

The Bridgestone Alenza AS Ultra tire is now available to consumers in 49 sizes covering 70% of SUVs, CUVs and light truck vehicle models released since 2010. Popular fitments for the new tire include BMW X7, Audi Q5, Lexus RX, Volvo XC90, Tesla Model X and Ford F-150. Bridgestone Alenza AS Ultra tires are available now at all Bridgestone authorized tire dealers in the U.S. and Canada.

Source: Bridgestone

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