As demand continues to outpace inventory for Bridgestone Americas and many other tire manufacturers, Bridgestone is taking action by leveraging its global manufacturing footprint to increase capacity. During its Core Tire Business Meeting last week, Bridgestone reviewed the supply challenges that have plagued the business over the last year and a half, what’s caused them and how it plans to address them.
Scott Damon, chief operating officer, explained that much like other industries, the company has felt the effects of the labor shortage and container shortage as well as skyrocketing freight and logistics costs, which have led to price increases and product delays. However, since Bridgestone’s North American demand has outpaced that in Europe and Asia, it’s allowed the company to redirect tire supply to the Americas in the second half of this year and into 2022.
The result? Inventory levels …
Source: Tire Review