“Chaos is the new order”— Michelin CEO Says Agility Is Antidote to Global Trade Wars

“The world was different before COVID and before President Trump was elected in 2016,” says Menegaux. “This triggered changes around the world. We are present in 175 countries globally, but the world is evolving, especially in relationships between countries. The geopolitical risk that has always existed is now top of our agenda. We’ve also seen war arriving suddenly in Europe, which has completely changed our supply chains. …”