Continental Tire Discusses How Prioritizing Dealer Feedback Maximizes Profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

If you could boil this year’s Continental Tire GOLD member meeting into one takeaway, it’s that the tire manufacturer is putting a whole lot of effort into listening and responding to its dealer base. Continental doesn’t own company stores, so building a strong value proposition around the company’s brands and products with its distributors and retailers is the most effective path to success. To maximize the mutual benefits of this partnership, Continental leadership says acting on the will of its dealer base – whether that’s about product, programs, distribution, or anything else – is paramount. …

Source: Tire Review