Rich Kramer Honored with NASCAR’s Award Of Excellence
Rich Kramer, Goodyear’s chairman, CEO and president, was honored with NASCAR’s…
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Dec 5, 2023
The automotive industry continues to be a hotbed of patent innovation. Activity is driven by consumer demand for convenience and safety features, informed decision-making, and regulatory requirements, and growing importance of technologies such as sensors, vehicle tracking software, and Internet of Things (IoT). In the last three years alone, there have been over 1.7 million patents filed and granted in the automotive industry, according to GlobalData’s report on Internet of Things in automotive: AV tire health monitoring. Buy the report here.
However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilizing and reaching maturity.
Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.
300+ innovations will shape the automotive industry
According to GlobalData’s Technology Foresights, which plots the S-curve for the automotive industry using innovation intensity models built on over one million patents, there are 300+ innovation areas that will shape the future of the industry.
Within the emerging innovation stage, LiDAR scanners, smart automotive lighting, and autonomous steering are disruptive technologies that are in the early stages of application and should be tracked closely. Vehicle sensor network, AV tire health monitoring, and collision avoidance systems are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are remote trip monitoring and smart speed governors, which are now well established in the industry. …
Source: Just Auto
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