Goodyear and cinema: an ever-present love story

Goodyear Tire & Rubber Company or more simply Goodyear, historic tire company founded by Fred Seiberling in 1898, can be considered today to all intents and purposes a Lovemark, because it exploits in its very particular market a communicative modus operandi that points to the hearts of consumers, making it recognizable, reliable, creating memories capable of going directly beyond the tire and the road. It does this through trans-media marketing, that is covering more or less at 360 ° every possible media angle and getting to mentally and emotionally engage users and future buyers. …

Source: Sunriseread