Goodyear, Anheuser-Busch Top Annual Most-recognized Sports Sponsorship List

Goodyear’s status as the official tire of NASCAR and Anheuser-Busch’s official sponsorship of the NFL are the most recognized sponsorships in sports, according to the 18th annual Sponsor Breakthrough studies fielded over the past year by MarketCast for Sports Business Journal.

Sixty-seven percent of NASCAR and NFL fans in separate sport-specific studies fielded during each sport’s playoffs correctly identified the brands as being the exclusive tire and beer sponsor, respectively.

Both partnerships have …

Source: Sports Business Journal