Goodyear CEO Outlines Plans for Brands, Products, Programs

Even though the integration isn’t complete, Goodyear Tire & Rubber Co. Chairman, CEO and President Rich Kramer outlined three details that are critical to Goodyear and Cooper tire dealers about what to expect from the combined companies in 2021.

• “We will continue our existing strategies for our brands, product portfolio, programs and promotions.
• “We expect Goodyear and Cooper product launches will remain on track.
• “And in the near term, we plan for our combined manufacturing footprint to stay as is”

Source: Modern Tire Dealer