Green Lights for THE TIRE COLOGNE 2022

THE TIRE COLOGNE 2022 is ready for its successful restart: the industry’s leading international event will provide crucial stimulus for the sector, as Koelnmesse, the organiser of THE TIRE COLOGNE, and the German Tyre Retail and Vulcanisation Trade Association (BRV), the event’s conceptual sponsor, emphasised at a digital press conference attended by more than sixty international trade journalists on 26 January 2022.

“Trade fairs are incredibly important right now for getting the various industries back up and running – as a catalyst and driving force,” explains Oliver Frese, Chief Operating Officer of Koelnmesse. “We are fully prepared, and our safety and hygiene concepts have already proven successful in autumn 2021, for example at Anuga, which welcomed 4,500 exhibitors and 70,000 visitors. We are looking forward to May and to finally hosting THE TIRE COLOGNE once again after its premiere in 2018.” Stephan Helm, Chairman of the BRV, also believes that THE TIRE COLOGNE is highly influential and plays a crucial role in the industry: “We are confident that THE TIRE COLOGNE can jolt the industry out of its ‘digital fatigue’ and that renewed in-person exchange between trade fair visitors on the TTC industry platform will provide the industry with new, positive momentum in what continues to be a challenging market environment.” THE TIRE COLOGNE will take place in Cologne from 24 to 26 May 2022.

In a live statement, Anish Taneja, President and CEO of Michelin Europe North, confirmed that the major global player will be attending THE TIRE COLOGNE: “THE TIRE COLOGNE is the most important networking trade fair for our B2B business in the Europe North region and beyond. We really value being able to meet with all the key partners and dealers here to discuss important topics such as the future of the tyre and mobility industry, and to exchange ideas and visions. We are particularly looking forward to fruitful talks with our fleet customers and to the possibility of establishing contacts face to face again – of course, in accordance with the applicable hygiene regulations, which we take very seriously.”

Around 300 companies and brands from more than 30 countries are currently expected to present their products and services at THE TIRE COLOGNE 2022 in Cologne. “In addition to Michelin, numerous other tyre manufacturers, including Continental, Falken, Hankook and Pirelli, have registered,” confirms Ingo Riedeberger, Director of THE TIRE COLOGNE. Big names are also expected in the services and workshop segments, as well as retreading. Furthermore, THE TIRE COLOGNE is offering additional value through the digital content provided on its TTC @home platform. “Curated content from the TIRE Stage is streamed live and can be accessed as Video on Demand even after the trade fair closes. So you won’t miss anything – you can always catch up afterwards,” explains Riedeberger. The TTC app also allows and supports the establishment of networks and contacts, and provides a direct method for arranging appointments.

One of the new features in THE TIRE COLOGNE event programme is the “Boulevard of Sustainability”. Positioned centrally on the trade fair boulevard, it puts the spotlight on the tyre’s sustainable lifecycle. Conferences such as the Global Retreading Conference, featuring top-class speakers, and themed areas and special events provide further information and emotional inspiration.

THE TIRE COLOGNE is aimed at tire manufacturers, specialist tire dealers, vehicle service providers, workshop fitters, recycling specialists, retreaders and all businesses associated with the tire and vehicle industry. The international trade fair is organised by Koelnmesse and sponsored by the German Tyre Retail and Vulcanisation Trade Association (BRV).