An acquisition in Hungary is expected to help Global Rubber Industries Pvt. Ltd. (GRI) expand its reach in that country, and throughout Europe.
ATRA Kecskemet of Hungary has operated for more than 30 years, serving the material handling, agriculture and construction industries. The company has built a nationwide presence with eight locations in Hungary and 50 employees. Its customers include some of the largest forklift distributors in the country. GRI says ATRA has captured more than 50% market share in both the material handling and construction tire markets.
Giorgio Gramegna, director of Europe at GRI, said, “The acquisition of ATRA is a strategic move by GRI. This significantly strengthens our business in Hungary for all our key products. Hungary is also …