Kumho Tire Fin-Spread Concept Wins at IDEA 2021

Kumho Tire has received the Finalist award at the International Design Excellence Awards (IDEA) 2021 for the concept design of its Fin-Spread tire.

Organized by the Industrial Designers Society of America (IDSA), IDEA is one of the world’s most prestigious design competitions.

Founded in 1980, the annual international award is dubbed the Oscars of the design world.

It is considered the world’s top three design awards along with the Red Dot Design Award and the iF Design Award of Germany, both of which Kumho has won this year. …

Source: Autosphere (Sign up for Autosphere magazine and/or E-Newsletter: English / French)