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Jun 7

Manufacturers Push UHP Summer Tire Segment to the Limits

… In a targeted segment that caters to enthusiasts — from spirited daily drivers to weekend track warriors — dealers who are up to speed on tire features, performance and options will find success with their UHP summer customers. With market fluctuations and changing vehicle trends, staying well-informed requires some effort — but can make a difference in a dealer’s bottom line. …

Source: Tire Review

Tire and Rubber Association of Canada

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