Michelin at IAA Transportation Expo – Making Fleets Fit for the Future

“We have to lay the foundation today to shape the mobility of tomorrow in a liveable world. A modern mobility that is geared towards sustainability. The transport and logistics industry is helping decisively to shape this world. For our customers, it’s about staying competitive in the long term in a highly competitive market – profitably, efficiently and sustainably. That’s why we are working closely with them to make their fleets fit for the future.” Consequently, the trade fair claim StepUp – side by side for your sustainable mobility was a deliberate choice: “StepUp is our appeal to all players in the industry: we can only work out solutions for the future together!” Philipp Ostbomk, Vice President B2B Europe North, Michelin

With the StepUp initiative, Michelin is pursuing a comprehensive approach to harmonise economic growth and sustainable mobility. This in-depth strategy addresses the needs of customers by optimising costs, increasing productivity, ensuring driver safety and improving fleet management. For three decades, Michelin has been helping transport companies to achieve their environmental goals and navigate a competitive environment.

Tyres for a more efficient and safer fleet

The efficiency, robustness and durability of tyres have a direct impact on overall fleet costs, downtime, driver safety and the environment. For example, a significant share of fuel consumption is directly attributable to the rolling resistance of the tyres. Michelin will be presenting two tyre innovations at the IAA Transportation in Hanover. Michelin’s premium tyres are now optimised for rolling resistance and designed for fuel efficiency. Fleet operators will benefit from fewer tyre changes and a better carbon footprint.

Truck tyres that are machined and retreaded using the special MICHELIN REMIX hot retreading process also achieve an up to 150 percent higher mileage¹. A retreaded truck tyre produces around 135 kilograms² or about two thirds less CO₂ emissions than a new truck tyre (rolling resistance class D). “Retreading is an environmentally friendly and resource-saving process – and an important component of a more sustainable mobility in the transport sector for us,” according to Ostbomk.