Michelin Named Title Sponsor of IMSA’s New Pro Esports Series

IMSA’s first professional virtual racing series debuts this weekend with a boost from a longtime colleague. Michelin has become entitlement partner of the IMSA Esports Michelin Global Championship, whose first race is Sunday.

The series will feature the world’s top professional sim racers and teams competing for cash purses totaling $25,000 in the four-race series. Races will be broadcast on iRacing and VCO YouTube, Facebook and Twitch social media channels, with the debut event starting at 1:45 p.m. ET Sunday. …

Source: Sportscar365