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Jan 27

Michelin Promotes Safe Driving via The Sims Video Game

Michelin is bringing driving safety tips to classic computer video game The Sims for Teen Driving Awareness Month.

The #GoldenGauge program invites teens playing on The Sims Free Play mobile app to play driving safety games for a chance to win prizes such as laptops and gaming consoles.

The campaign, led by PR agency Ketchum, encourages teens to check their tires to prevent accidents.

“Car crashes remain a leading cause of teen deaths in America. Every day, an estimated seven teenagers die as a result of motor vehicle crashes, and hundreds more are injured,” said Stephanie Tarbet, vice president of communication, brands and government affairs at Michelin North America. “Our goal is to educate and increase awareness about the importance of tire safety and how taking simple steps can help prevent car crashes.” …

Source: CampaignUS

Tire and Rubber Association of Canada

A19–260 Holiday Inn Drive
Cambridge, ON N3C 4E8