Sumitomo Selects Avery Dennison for Falken Race Tire RFID

Avery Dennison, which produces a range of RFID solutions, will supply its Maxdura Tire Tag to Sumitomo for use in its Falken-branded racing tires.

With an RFID transponder implanted in each tire, information can be read automatically and used to identify precisely which tires are in use from the pit to the track. To further boost control, as well as stock and performance management, the tag enables teams to optimize real-time inventory and logistics.