Yokohama Tire, in conjunction with the U.S. Tire Manufacturers Association’s Tire Safety Week (June 27-July 3) initiative, is launching a new, fast-paced seven-part Tire Tips videos series. The 30-second to one-minute videos are hosted by veteran racer Dai Yoshihara, who will explain various aspects of tire safety. The first video is live (see it here) and new ones will continue to be posted through Tire Safety Week. They can be found on Yokohama’s social media channels and will be posted to Yokohama’s website under Tires 101.
“We are putting a fun twist to the traditional tire safety videos with short, fast clips that make them easy to understand, but also fun to watch,” said Alan Holtschneider, Yokohama’s director of marketing. “We’ve enlisted the expertise of Dai Yoshihara to go over various aspects of tire safety. Who better to explain to audiences the importance of tire safety while guiding them to make good choices around them?”
Yokohama’s Tire Tips topics include:
- Tire Pressure
Proper tire pressure is one of the most important aspects of tire maintenance. Air gives a tire its strength and not only can help prolong the life of the tire but can also help with irregular wear and even fuel mileage.
- Tire Rotation
Regularly rotating tires every 5,000 miles can help with irregular wear and assist with longer tread life.
- Tire Alignment
Having a vehicle aligned on a regular basis ensures the tires are rolling in a straight line and on the tread as they were designed to be. This helps combat irregular wear and can help increase tread life.
- Choosing the Right Tire
Ultra high-performance, high-performance, all-season or winter: choosing the right tires based on drivers’ needs helps to ensure they can get the traction needed in the driving conditions they’ll encounter.
- Tread Depth
Replace tires when they reach 4/32” tread or when the top of Lincoln’s head is visible on a penny. Tires with reduced tread depth will underperform in inclement conditions such as rain and wet surfaces.
Most modern vehicles employ a TPMS to warn if one or more tires are significantly under-inflated, creating the possibility of unsafe driving conditions. The TPMS is a yellow symbol that illuminates on the dashboard to alert drivers.
- 3-Peak Mountain Snowflake
The 3PMSF symbol indicates that a tire has surpassed a minimum threshold in light snow acceleration traction. Tires branded with 3PMSF are expected to provide improved snow traction beyond a standard all-season tire.