Oct 23

Yokohama Tire Expands Further into U.S. Market

WEST POINT, Mississippi—Since opening in 2015, Yokohama Rubber Company’s first U.S. tire manufacturing plant has had to deal with the growing pains of being a new facility combined with the supply chain and economic woes of the pandemic, but hard work from the company has turned the factory around to give the trucking industry broader options than ever as it expands further into the U.S. market.

Approximately one-fifth of Yokohama’s North American revenue is from commercial tire sales, such as those made at this Mississippi plant, according to President and CEO Jeff Barna.

“Prior to the Mississippi plant—obviously being reliant on offshore production made it difficult to capitalize on market opportunities. We never seemed to …

Source: Fleet Maintenance

Tire and Rubber Association of Canada

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