150 Years of Pirelli – From Supercars to Supermodels

“A history of industry, culture, tradition, technology and passion that began on in 1872.” Pirelli, which celebrates its 150th anniversary this year, is a tire company that has evolved into a true lifestyle brand while never losing sight of its motorsports DNA—from its iconic Pirelli Calendar to supercar-worthy collaborations and becoming the only rubber allowed in Formula 1 racing. Leave it to the Italians to make tires sexy.

Being based in the eternally stylish city of Milan certainly doesn’t hurt. The company, which now employs 30,000 people worldwide and …

Source: MAXIM