Recently, the Tire and Rubber Association of Canada (TRAC) released the results of its 2021 Winter Tire Report.
The study presented some interesting findings, particularly regarding winter tire adoption rates across Canada and the impact of COVID-19 on driver and consumer purchasing behaviour.
A key discovery was that 76% of Canadian motorists now use winter tires and in provinces outside Quebec (which has a winter tire mandate), usage has climbed from 65 to 69% in the last 12 months.
To find out what is driving this trend, as well as some of the other key factors regarding winter tire usage, adoption and education, Autosphere interviewed TRAC’s President & CEO, Carol Hochu.
Key takeaways from 2021 TRAC Winter Tire Report
Autosphere: What do you feel are some of the key takeaways from the 2021 TRAC Winter Tire Report?
Carol Hochu: Let me provide some of the numbers that struck me coming out of our report, a top three if you will.
First of all, nearly 70% of drivers outside Quebec are using winter tires, which is great news for wintertime road safety.
It appears that Canadian drivers are …