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Oct 21

After Record-Setting Start to 2021, Nokian Tyres Turns to Traditional Season of Success

DAYTON, TN / ACCESSWIRE / October 4, 2021 / Nokian Tyres set sales records in North America in the first quarter of 2021 and continued its success in the second quarter. Now, the inventor of the winter tire plans to use its newest winter product, the Nokian Hakkapeliitta 10, to cap a successful year and pave the way for continued growth. …

The company attributes the robust first two quarters of 2021 in the region to several factors: a recovering economy, a growing customer base, rising consumer awareness of Nokian Tyres’ products, and an expanding product portfolio that reflects the company’s ambitions to grow its presence in the all-season tire market. …

But Nokian Tyres’ strength traditionally comes from its winter products, and the inventor of the winter tire is releasing a new edition this season, the Nokian Hakkapeliitta 10. Its pitch to drivers: a new generation of safety from the leader in winter driving innovation.

The Nokian Hakkapeliitta 10 is stocked with new advancements, such as innovative stud positioning to improve grip and handling properties, a next-generation directional tread pattern to enhance stability on snow and ice, and stud advancements that provide a quieter, more eco-friendly driving experience. …

With the new winter tire, Nokian Tyres aims to continue the momentum it has established throughout the region, this time by turning to the product segment that shaped its history. …

Source: Nokian Tyres

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