Atturo Tire Named Exclusive Tire Brand of Mecum Auctions

Atturo Tire announced a multiyear agreement making Atturo the exclusive tire brand of Mecum Auctions, host of The World’s Largest Collector Car Auction®. The partnership places the Atturo brand at the center of one of the automotive world’s most passionate and engaged enthusiast communities, encompassing collectors, builders, and everyday drivers who share the same appreciation for performance, style, durability, and value that has defined Atturo since its founding in 2009.

As Mecum Auctions’ category-exclusive tire sponsor, Atturo will receive branding and promotional integration across Mecum’s full 2026-27 calendar of live auctions, along with television, digital, print, and social media placements designed to build brand awareness among the very customers who walk into Atturo dealers looking for their next set of tires.

“Mecum’s audience is our audience,” said Michael Mathis, President of Atturo Tire. “The people who show up to watch a Challenger cross the block or a built Bronco roll through the lot are the same drivers who trust Atturo on their daily vehicle, their weekend build, and everything in between. This partnership puts our Trail Blade and AZ lines directly in front of them—and gives our dealer network another example of how Atturo is becoming the best-known private brand in the country.”

Mecum’s auctions draw a variety of vehicles including muscle cars, modern luxury and off-road—precisely the range of drivers Atturo serves. Featuring Trail Blade and AZ products alongside the vehicles enthusiasts already love reinforces the same message Atturo brings to every dealer: performance within reach.

“Mecum Auctions is excited to join forces with Atturo Tires by bringing them on as our official and exclusive tire partner,” said Breeann Poland, Mecum’s Director of Marketing and Communications. “Atturo has earned a reputation for delivering high-quality tires for automotive enthusiasts of every kind, from racers and off-road enthusiasts to the everyday driver and weekend cruiser. That diverse range of customers they serve makes Atturo an excellent choice for our equally wide-ranging Mecum community.”

For Atturo’s dealer network, the Mecum partnership adds a national, always-on marketing platform behind the brand—reinforcing Atturo’s presence with the exact customers most likely to walk into a dealership asking for Trail Blade or AZ tires by name. Dealers can expect co-brandable content, event photography, and sponsorship talking points to be made available through the Atturo dealer portal.

Source: Atturo Tire