Belle Tire: Retail is Detail

Starting small in 1922, Belle Tire grew throughout metro Detroit before moving into Toledo and Indianapolis. Now in its second century, the company is expanding into Chicago, all while applying the original formula of low prices and friendly service.

Sermonizing by Belle Tire Corp. was unusual. Its typical newspaper ad referred to value days or used tires — a big commodity. Sometimes fresh new rubber, like the Mason Maxi-Mile or Fisk Extra Heavy Balloon, was featured.

But a curious thing happened when inspiration and soul showed up in a 1926 Detroit Free Press composition — a tight 100 words, plus titles, in one column. …

Source: DBusiness