NASHVILLE, Tenn. (April 20, 2023) – Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas, today announced the launch of “Download the App, Plant a Tree” – a three-week campaign encouraging customers of Firestone Complete Auto Care and Tires Plus to act sustainably by reducing paper waste. Between Earth Day (April 22) and the conclusion of Bridgestone’s Sustainable Business Week (May 12), BSRO will partner with the National Forest Foundation to plant a tree for every new My Firestone and Tires Plus app downloaded.
“At Bridgestone Retail Operations, we are committed to being a trusted neighbor in every community we serve. A critical part of that commitment is ensuring future generations inherit a more sustainable world,” said Marko Ibrahim, president, BSRO. “Downloading our apps is easy and reduces our paper usage in stores every day, but by downloading our apps during this campaign, we can all make a positive, long-term impact for our planet. We hope customers will join us on this important sustainability journey.”
Download the App, Plant a Tree supports the Bridgestone E8 Commitment, which established eight values to solidify the company’s commitment to a more sustainable future. The campaign is an example of the company’s commitment to “Energy,” “Ecology” and “Efficiency,” as it is designed to significantly reduce paper use at the company’s 2,200 retail locations through a transition to digital processes. The My Firestone and Tires Plus apps serve as digital glove boxes, allowing customers to book appointments, manage vehicle service history, and explore offers through the convenience of their mobile devices.
BSRO’s tire and vehicle service centers play a critical role in Bridgestone’s vision of providing social and customer value as a sustainable solutions company. In addition to the campaign, BSRO’s sustainability initiatives include the expansion of maintenance services and charging resources for electric vehicles and the recycling of nearly every product and byproduct used at stores. In 2022 alone, BSRO store locations recycled:
- 9,215,872 tires – enough used tires to cover 230 football fields
- 675,660 lbs. of used wheel weights – equal to the weight of 750 Grand Pianos
- 9,740,100 lbs. of scrap metal – equal to weight of 750 elephants at 13,000 pounds each