Safety in every situation: With the PremiumContact 7, Continental is delivering the seventh generation of the successful premium tire, following several years of development. For the new summer tire, the developers focused specifically on the most important customer requirement of maximum safety: “The new generation is the flagship of our brand. Our objective was to develop the safest tire on the market, which offers our customers a comfortable and carefree ride at all times – with the PremiumContact 7, we deliver peace of mind for the entire family,” says Denise Sperl, director Research & Development Car Tires EMEA at Continental Tires.
Continental has improved the passenger car tire in all safety-relevant areas. The predecessor PremiumContact 6 achieved 34 test wins in renowned international trade magazines over its entire lifetime. “We are confident that we will continue this success story with the PremiumContact 7,” says Denise Sperl. Three technologies have enabled significant safety advances in the PremiumContact 7: A size-specific design, the innovative RedChili compound for the tread and an adaptive tread design.
Like the SportContact 7, the PremiumContact 7 is tailor-made for a wide range of vehicle concepts – according to weight, size and drive system. Since heavy vehicles require different tire solutions than light passenger cars, the specifications of the PremiumContact 7 have been adapted to each vehicle class. “We have had such good experiences in terms of customized design with the SportContact 7 that we are again rolling out this technology for the PremiumContact 7,” says Sperl. With the rise of electric vehicles with particularly long ranges and high performance, the safety factor is ever gaining importance in this segment. In addition to improvements in rolling resistance and mileage, the PremiumContact 7 provides high grip and low braking distances for vehicles of all drive types, thanks to its customized designs.