The Goodyear Tire and Rubber company intends to release at least two more consumer-integrated tires during the second half of 2023, Renee Radabaugh, vice president, consumer channels & categories, North America, revealed during the company’s recent “Innovation Day.” Innovation Day was an opportunity for Goodyear to show off its latest products and technology to the media for its 125th anniversary. While detailed information on these tires is being withheld for the moment, the company said the newest tires will include a new all-terrain tire and a new performance all-season tire.
2023 Consumer Tires
Following the acquisition of Cooper Tire, Radabuagh said the company considers Goodyear tires to be its premium tier, Cooper tires to be its upper-mid tier, Kelly and Mastercraft tires to be its lower-mid tier, and Starfire tires – which also came along with the Cooper Tire acquisition – to be its economy tier. Radabaugh said …
Source: Tire Review