Apr 1

Hankook Tire Extends Partnership With MLB

Leading global tire maker Hankook Tire announced that it will continue its multi-year partnership with Major League Baseball (MLB) as the league’s Official Tire in the U.S. and South Korea. Hankook first entered into partnership with MLB in 2018 with the goal of showcasing Hankook Tire across Major League Baseball’s wide array of highly engaged media assets, which include MLB Network, MLB.com, the MLB app & MLB social media channels. The multi-dimensional partnership also provides Hankook with marketing rights during the most-viewed events of the baseball calendar – MLB All-Star Week and the MLB Postseason, through the culmination of the World Series.

Source: Aftermarket News

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