Nashville, Tenn., April 20, 2021 – Global leading tire company Hankook Tire has won ‘Winners‘ in the Professional Concept and Communication categories at the renowned iF Design Award 2021 for its Design Innovation Project 2020.
The Design Innovation is Hankook’s R&D project held every two years, in collaboration with one of the world’s leading design universities. Through joint research, the project puts forward a vision for future driving and solutions that tackle today’s challenges. For the Design Innovation 2020, Hankook collaborated with professors and students from the Department of Industrial Design at the University of Cincinnati.
Under the theme ‘Urban Reshaping’, the project visualized transformation of cities geared by mobility reconfigured as part of living spaces rather than stand-alone vehicle in the future where augmented automation infrastructure and cutting-edge technologies such as eco-friendly technology, autonomous driving and Artificial Intelligence (AI) are to be adopted.
Source: Hankook Tire