Nov 10, 2022

Michelin’s Katelyn Berry on the Future of Electric Vehicles

With the coming of a new green era, fossil fuels are poised to go the dinosaur’s way. Soon enough, the combustion automobile engine as we know it will be a thing of the past. Even as hydrogen-powered cars loom on the horizon, electric vehicles (EVs) are currently making inroads into the auto industry that have already wrought a sea change in the marketplace. No matter which fuel eventually powers the evolving fleet of cars, trucks, and buses of the future, they’ll all still be running on tires for a good long while. According to Katelyn Berry, vice president and general manager for Michelin’s North American business-to-consumer portfolio, the future for this emerging breed of transportation is already very much in the works.

“Consumers are hearing more and more about the electrification of the auto industry today, but it’s going to be quite explosive as we go forward over the next 5 to 10 years,” Katelyn Berry says. “Michelin is leading the category in bringing EV tire solutions to original equipment manufacturers (OEMs). 8 out of 10 EV manufacturers have chosen Michelin tires as original equipment on their electric vehicles because of our extensive experience and expertise in this space. For nearly three decades, Michelin has been recognized by industry experts and consumers alike for our achievements in customer satisfaction, performance, durability, technology and innovation. It’s this recognition that makes Michelin the most awarded tire brand in the US.” …

Source: CEOWorld Magazine

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