SEOUL, Korea, Aug. 26, 2021 /PRNewswire/ — Nexen Tire America, Inc., a worldwide leader in high-performance, passenger, SUV/light truck and winter tire technology, today announced a new partnership with top European football club AC Milan. The new partnership comes after a positive season for the Rossoneri, which saw AC Milan secure a second-place finish in Serie A and qualify for the UEFA Champions League.
“We have teamed up with AC Milan, a fantastic Club with excellent players, and look forward to a successful partnership and are excited for the upcoming football season,” said John Bosco Kim, Senior Vice President of Nexen Tire Europe. “With this new collaboration, Nexen Tire has brought forward innovative projects like incorporating our exclusive Nexen POINT customer partnership program into the new marketing and communications packages developed in collaboration with AC Milan.”
Nexen Tire expects to extend its brand presence in Italy through this collaboration. The Company will be visible extensively with the combined Nexen Tire and AC Milan logo.
As part of the new partnership, Nexen Tire aims to enhance its brand presence in the Italian market through visibility both at the San Siro Stadium and online, as well as with the association with a solid and well-reputed brand at an international level such as AC Milan. Nexen Tire is committed to consolidating the relationship with its existing customer base through exclusive product giveaways and Rossoneri experiences.
Source: Nexen Tire