Jul 11, 2022

Nic Moncher the New Head of Marketing for Hoosier

Hoosier Racing Tire, the world’s largest manufacturer of racing tires, welcomes Nic Moncher to head up the newly established marketing department.

Nic will be responsible for developing business plans that support the company’s strategic targets, supporting sales concepts and expanding promotional marketing strategies to drive growth. In addition, he will help with overall brand development and strengthening of the brand in the global marketplace.

Nic holds a degree in Business Management with a concentration in Marketing and Communications from Belmont Abbey College. He also brings many years of marketing experience in the racing industry working with several major racing teams based in North Carolina.

“I am excited about the appointment of Nic. I am convinced he will further advance our marketing vision and ambitious growth plan,” said Joerg Burfien, President and CEO of Hoosier Racing Tire Corp. “Nic’s history in the motorsports industry and passion for racing is the perfect combination to accelerate our brand development and marketing initiatives.”

“I’m honored to be joining the Hoosier Racing Tire family and becoming part of the world’s largest manufacturer of racing tires,” said Nic Moncher. “Over the years their storied brand has become synonymous with racing. I am excited about having the opportunity to drive this brand globally.”

Today, Hoosier Racing Tire is the largest race tire manufacturer in the world, producing over 1,000 different tire specifications. The company has its own state-of-the-art, fully integrated production facilities, recently adding a high-tech mixing plant, with enough capacity to produce not only for Hoosier Racing Tire, but to have the ability to produce rubber for additional entities as well as a model sales and distribution network. With hundreds of race winners crowned annually. Our mission is to fuel passion, pride and success.

Source: Hoosier Racing Tire

Tire and Rubber Association of Canada

5409 Eglinton Ave W, Suite 208
Etobicoke, ON M9C 5K6