Nov 27

Nokian Tyres Educates Drivers About Ice Grip Symbol on Winter Tires

Drivers may be familiar with the three-peak mountain snowflake emblem that certifies a tire is tested on snow. But a new emblem is now available to indicate strong performance in icy conditions – an internationally agreed-upon ice grip marking employed by the inventor of the winter tire, Nokian Tyres.

Consumers in North America can look for the ice grip symbol on labels and sidewalls of Nokian Tyres’ latest-generation winter products, the studded Nokian Tyres Hakkapeliitta 10 and non-studded Nokian Tyres Hakkapeliitta R5. Both tires come in versions for passenger vehicles, SUVs and electric vehicles.

Nokian Tyres was an early adopter of the new ice grip marking last year, and the Finland-based manufacturer also played a key role in developing the standards for the emblem, which were established through the International Organization for Standardization (ISO).

The ice grip emblem indicates that winter tires go above and beyond to provide safety on ice. To be eligible for the ice grip marking, tires’ ice performance is verified through an internationally agreed-upon ice braking test by an accredited independent test laboratory. Tires have to perform at least 18 percent better than a standard reference tire to receive the symbol.

The non-studded Nokian Tyres Hakkapeliitta R5 bears the symbol for its second season in tire shops. The newest non-studded release from Nokian Tyres’ flagship winter tire line offers pure safety for drivers of passenger vehicles, light trucks, SUVs and EVs. Its Double Block Grip design revolutionizes traction on wintry surfaces, and a new rubber compound offers new levels of comfort and efficiency.

The studded Nokian Tyres Hakkapeliitta 10 provides the next generation of safety for its third winter season. It combines state-of-the-art technology, rigorous testing and innovative production methods to create the ultimate tire for winter driving. Nokian Tyres’ patented Double Stud Technology changes stud positioning to optimize grip and handling on ice and hard-packed snow.

Nokian Tyres invented the winter tire in the 1930s and makes high-quality winter tires in its home country of Finland, as well as popular all-season and all-weather tires at its award-winning factory in Dayton, Tennessee.

To learn more about Nokian Tyres’ safe, low-rolling-resistance winter products, drivers can visit NokianTires.com/WinterLegend.

Source: Nokian Tyres

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