Dec 6

Nokian Tyres Joins the Polestar 0 Project

Nokian Tyres joins Polestar 0 project that aims to create a climate-neutral car by 2030. The electric vehicle manufacturer Polestar’s project targets to eliminate all greenhouse gas emissions stemming from the production and end-of-life of the car. Nokian Tyres contributes to the project by developing climate-neutral premium tires.

The target of the Polestar 0 project is that throughout the car’s supply chain, manufacturing processes, and end of life, all sources of CO2 emissions will be eliminated without offsetting them. The approach encompasses collaboration across the entire development process and value chain, from suppliers to retailers. Each component has to be climate neutral, and so do their value chains.

To achieve breakthroughs, different stakeholders need to join their efforts and collaborate.

“This type of partnership is a perfect match when it comes to Nokian Tyres’ values, business and our ambitious work on sustainability,” says Teemu Soini, Head of Innovation and Development from Nokian Tyres.

“The collaboration, research and results achieved will have broader benefits also outside this project, as new ways of decreasing the carbon footprints of different business activities will be created. Some of them may be available already before 2030 where the project goal is set. For example, the tire innovations created during the Polestar 0 project will be utilized in Nokian Tyres’ products as soon as it is possible,” he continues.

Nokian Tyres is a frontrunner of sustainability in the tire industry

Nokian Tyres developed the world’s first winter tire in 1934, and since then, the company has been innovating for safe and sustainable driving. Last year, the company introduced the Nokian Tyres Green Step concept tire with its ambitious design consisting of 93% of the materials either recycled or renewable. As the pioneers of the tire industry, electric cars have been in the core of Nokian Tyres R&D for over a decade, and its whole premium tire selection is EV compatible.

“Nokian Tyres has shown sustainability leadership in the tire industry before, and we’re determined to do it again – this time by developing climate-neutral tires. Tackling the climate crisis takes innovation, creativity and collaboration across industries, and joining a groundbreaking project like Polestar 0 is exactly the type of challenge that we are eager to take on,” says Soini.

“Nokian Tyres has done extensive work on reducing greenhouse gas emissions and creating energy-efficient, sustainable tires. Their proven track record, experience and knowledge will be very valuable for us in the Polestar 0 project, when we together do research on eliminating greenhouse gas emissions. I look forward to cooperating with Nokian Tyres in developing the car of the future,” says Hans Pehrson, Head of the Polestar 0 project.

Nokian Tyres opens the world’s first zero CO2 emission tire factory in 2024

This year, Nokian Tyres celebrated the groundbreaking of its new factory in Oradea, Romania. The factory is making history as the world’s first zero CO2 emission tire factory. It will be an industry benchmark with a holistic approach to sustainability, including the use of solely green energy sources, energy-efficient and highly automated processes. In addition, the factory aims for the same zero waste to landfill standard from production as at the company’s other factories in Finland and in the US. First tires are scheduled to be produced in Romania in 2024, and commercial production is expected to begin in 2025.

Polestar is a Swedish premium electric vehicle manufacturer founded by Volvo Cars and Geely Holding in 2017. Polestar is headquartered in Gothenburg, Sweden, and its cars are available online in 27 markets globally across North America, Europe and Asia Pacific.

Source: Nokian Tyres

Tire and Rubber Association of Canada

5409 Eglinton Ave W, Suite 208
Etobicoke, ON M9C 5K6